Many newcomers to Internet marketing and search engine optimization don’t initially grasp the importance of keyword research. If you are planning to have a website built for your small business, you may think that keyword research is just an afterthought that you can worry about later. However, keyword research is actually a very important subject that should be at the top of your priority list. The reason this task is so crucial to being successful with your online ventures is because it will tell you what actually drives traffic, what content you should create, give you more information about your visitors and lay the foundation for everything else you’re going to do online.
The basic goal of search engine optimization is to bring more traffic to your website. This challenging task is accomplished by a variety of on-page optimization techniques and building quality links to your website. Because proper SEO requires an investment of time and money, you need to know what keywords are actually going to bring more traffic to your website. Achieving the top ranking for a keyword isn’t always enough to drive more traffic. If no one searches for your top ranking keyword, your traffic is not going to increase. What’s worse, all of the time and money you spent achieving that rank by optimizing and building links will have been wasted.
Good keyword research will help you understand what kind of content you need to create for your website. While people commonly use the phrase “content is king,” it’s important to realize that not all content is equal. Whether you spend time writing your own content or spend money hiring a freelance writer to do it for you, you want the investment you make in your content to pay off. To get the best results, you need the help of keyword research to give you insights into what people want to read.
Keyword research will also give you a deeper understanding of your visitors. In order to convert visitors into customers, you need to understand their mindset. Some visitors will have a research mindset, while others will have a buying mindset. Keyword analysis will show you which category visitors fall into when they arrive at your site via a specific keyword. By knowing their mindset ahead of time, you will be able to properly adjust your sales funnel. Visitors in a research mindset are going to require informative content before they start thinking about buying, while those ready to buy will be receptive to your sales pitch as soon as they arrive at your site.
Because keyword research will guide so many of your decisions, it’s the best way to lay a solid foundation for everything you do online. Every investment you make in Internet marketing or search engine optimization will benefit from keyword research. From building links to engaging in PPC advertising, keyword research will help you avoid costly mistakes. If you want to get the best results from the money you spend, you need to begin with comprehensive keyword research.