Tag Archives: researching keywords

Use Keyword Research to Carve Out a Niche

Many new website owners think that they can only begin researching keywords once they have decided what market they want to target. However, keyword research is actually an excellent way to discover new markets. With the help of one or more quality keyword research tools, you can carve out a new niche that will be quite profitable for you.

The reason keyword research is such a useful way to carve out a new niche is because it allows you to start digging deeper into search data. Many people just scratch the surface of what keywords are available to target. They simply find the keyword in their industry with the most traffic and target it. While these types of keywords have a lot of search traffic, because they attract so many website owners, they are very competitive. Instead of focusing your efforts on saturated markets, you can blaze your own path. In 2007, Google said that 25% of the searches they received were brand new. While this statistic may have decreased over the last few years, it shows that people aren’t simply typing in one and two word search phrases. If you want to find an untapped opportunity, keyword research is the tool you want to use.

Many people underestimate the advantages of finding less competitive niches. When you enter an unsaturated niche, you don’t have to worry about competing with hundreds of website owners who are just as motivated as you to make money. Carving out a new niche also gives you the opportunity to become an authority on that subject. Being seen as an authority on a specific subject can be a very lucrative position. Best of all, carving out an untapped niche will allow you to achieve better results in a shorter amount of time.

In addition to the advantages of entering less competitive niches, there are also general benefits to targeting the long-tail. Long-tail traffic is more targeted than general organic traffic. While general searchers may have a wide range of intentions, it’s much easier to identity the specific motivations of long-tail searchers. Although there is less volume in the long-tail, the targeted nature of this traffic will allow you to make more conversions. You can also attract long-tail traffic and then funnel them to something more general that you want to sell.

Now that you know it’s possible to use keyword research to carve out a niche, you need to take action! Too many people never take action on what they learn. Once you find a niche you want to target, add content to your site. If the niche isn’t related to your current website, build a new site. If you decide to build a new site, register an exact match domain name if it’s available. This will give you an even bigger edge in your new niche. Write quality content for your site, start building backlinks and before you know it, you’ll be at the top of the niche you used keyword research to discover.


Research Keywords for the Best SEO Terms

Building a website without doing keyword research is never a good idea. Although many people make the mistake of doing this, it always results in a website that receives very little traffic. You may already have a great looking website filled with amazing content. However, if you did no keyword research for your on-page or off-page SEO, your site isn’t going to generate money for you.

If you want to attract traffic to your website, keyword research is an essential component of SEO. However, before you begin researching keywords, you need to make an overall plan for your website. Too many people skip this very important step. You need to sit down and figure out why you want to target a specific market. You also need to understand how you are going to monetize the website you are building. Far too many people rely on AdSense to monetize their websites. While AdSense performs well in many markets, it doesn’t always make sense. For example, if you’re building a website about wedding dresses, does it really make sense to only monetize with AdSense? People are going to come to your website looking for wedding dresses to buy, so doesn’t it make more sense to monetize with a wedding dress affiliate program?

Once you’ve developed a clear plan for your website, you can begin looking into keywords. While high search volume is good, it’s not necessarily better. The reason is because highly targeted keywords with less traffic can actually provide higher conversions. Targeting keywords with lower or higher search volumes will really depend on your goals. If you’re trying to bring as many visitors as possible to your website, it makes sense to go for as much volume as possible. However, if you’re selling a product to a specific market, the lower volume but highly targeted keywords can be a goldmine for you.

As you are doing your SEO keyword research, you will also want to take into account the amount of competition for the markets you are exploring. It’s obviously nice to find areas that are less competitive. However, many people assume that a market that isn’t competitive is that way because it isn’t profitable. While this can be true, it’s not always the case. A market may be uncompetitive because it hasn’t been discovered by others. Additionally, it may simply be this way because others don’t have the same monetization methods as you.

As you begin finding the best SEO keywords to target, you need to execute on the information you’ve found. You should integrate these keywords into your website and build new content that interests readers but is also optimized for search engines. You also need to use the information you’ve obtained to start building a diverse, keyword rich backlink profile for your website. Finally, continually test and refine. You can always improve your website, so find what’s not working as well as it should be and test something new to see if it works better.


How Can Keyword Research Increase Traffic?

Keyword research is one of the most effective ways to increase traffic to your website. In fact, if you haven’t done keyword research for your website, there is a good chance that you are only receiving a small percentage of the total traffic that is interested in what you have to offer.

Keyword research is the best way to understand what keywords you should target. The reason is because it shows you exactly what people are typing into search engines. Although you may think you know what keywords people are using, keyword research will generally reveal a lot of keyword combinations that you never even considered. In addition to giving you insight into potential visitors, keyword research can also give you insight into your competitors. You can learn a lot about how they are attracting traffic to their website. With this kind of research, you will be able to formulate a better strategy for your SEO and other online marketing efforts.

One of the things you will learn by doing keyword research is the search volume for keywords. Search volume means the amount of people that are actually typing a keyword into a search engine. Depending on the tool, search volume can be shown for a daily or monthly basis. This insight is important because it can show you if people are actually searching for a specific keyword. In many cases, people may not be using the keywords that you think they’re using. Instead, they’re using different sets of keywords. Fortunately, keyword research means that you don’t have to guess. Instead of blindly making decisions, you will be able to target keywords that are actually worth your time.

Doing keyword research for your website can also help you produce more relevant content. By analyzing the keywords that people are using to search, you get a better understanding of what they are trying to find. Once you know what kind of information they want, you can create it for them. This will be beneficial in several ways. First, visitors will be happy with the content you give them. This will cause them to spend more time on your website. Additionally, because your content will give them what they want, they will be more likely to tell others about your website.

Researching keywords for your website will also make it possible for you to build better backlinks. Although volume is an important part of building backlinks, quality is also a crucial factor. Building higher quality backlinks to your website will help to improve your rankings. However, this isn’t the only benefit these links will have. Doing this research will help you learn about more relevant locations to place your links. And because you will know what your visitors want, when you do things like article submissions, you will be able to write content that is more attractive to them. These activities will increase traffic to your website by causing more people to actually click the links that are pointing to your website.


Is Professional Keyword Research Worth It?

The Internet is commonly portrayed as a place where anyone can easily start a successful website for free. While it’s true that anyone can start a successful website, there are two myths that need to be dispelled. First, it’s not easy to start a successful website. Second, it’s not free. If you want to start a successful website, you are going to have to invest your time, money or both into the project. In most situations, people invest a combination of these two resources into their websites. When they begin building a website, many people mostly invest their time into the project. However, they eventually start to realize the value of their time. As a result, they begin paying for certain services so that they can use their time on what they’re best at doing. One service that many people choose to pay for is keyword research.

Paying for keyword research can actually save you money. If you think this is just marketing doublespeak, it’s not. The reason paying for keyword research can save you money is because allowing a professional to do it for you will allow you to avoid common mistakes. It will also give you the ability to get more from the content you pay others to write for you. If you decide to market your website through PPC ads, professional keyword research will give you a better return on the money you invest in this type of advertising.

If you’re used to doing everything on your own, it may be hard to convince yourself to pay for professional keyword research instead of doing it on your own. However, if you want to build a truly successful website, you need to learn how to delegate. Knowing how to delegate is a skill that all successful leaders have learned.

Another reason it’s worth paying for keyword research is because you will get better results. When you hire a professional to do keyword research for you, you are hiring someone who is experienced at performing this task. Because this is their job, chances are they use the best tools that are available. While there are free keyword research tools available, the best ones do cost money. A professional will also know how to compile their keyword research in a meaningful way. Instead of ending up with a mound of unorganized data, you will receive a report that is actually useful.

Because you will receive your professional keywords research in the form of a useful report, you will be able to start executing on it right away. You can use the keyword research you paid for to start developing top notch content. You can also use this information to start building quality backlinks to your website. Being able to do these tasks in a targeted manner will allow you to increase the amount of traffic that your website receives. Because this traffic will be targeted, the end result will be that you are able to make more money with your website!


Why You Need To Do Keyword Research

Many newcomers to Internet marketing and search engine optimization don’t initially grasp the importance of keyword research. If you are planning to have a website built for your small business, you may think that keyword research is just an afterthought that you can worry about later. However, keyword research is actually a very important subject that should be at the top of your priority list. The reason this task is so crucial to being successful with your online ventures is because it will tell you what actually drives traffic, what content you should create, give you more information about your visitors and lay the foundation for everything else you’re going to do online.

The basic goal of search engine optimization is to bring more traffic to your website. This challenging task is accomplished by a variety of on-page optimization techniques and building quality links to your website. Because proper SEO requires an investment of time and money, you need to know what keywords are actually going to bring more traffic to your website. Achieving the top ranking for a keyword isn’t always enough to drive more traffic. If no one searches for your top ranking keyword, your traffic is not going to increase. What’s worse, all of the time and money you spent achieving that rank by optimizing and building links will have been wasted.

Good keyword research will help you understand what kind of content you need to create for your website. While people commonly use the phrase “content is king,” it’s important to realize that not all content is equal. Whether you spend time writing your own content or spend money hiring a freelance writer to do it for you, you want the investment you make in your content to pay off. To get the best results, you need the help of keyword research to give you insights into what people want to read.

Keyword research will also give you a deeper understanding of your visitors. In order to convert visitors into customers, you need to understand their mindset. Some visitors will have a research mindset, while others will have a buying mindset. Keyword analysis will show you which category visitors fall into when they arrive at your site via a specific keyword. By knowing their mindset ahead of time, you will be able to properly adjust your sales funnel. Visitors in a research mindset are going to require informative content before they start thinking about buying, while those ready to buy will be receptive to your sales pitch as soon as they arrive at your site.

Because keyword research will guide so many of your decisions, it’s the best way to lay a solid foundation for everything you do online. Every investment you make in Internet marketing or search engine optimization will benefit from keyword research. From building links to engaging in PPC advertising, keyword research will help you avoid costly mistakes. If you want to get the best results from the money you spend, you need to begin with comprehensive keyword research.