Tag Archives: research keywords

Use Keyword Research to Carve Out a Niche

Many new website owners think that they can only begin researching keywords once they have decided what market they want to target. However, keyword research is actually an excellent way to discover new markets. With the help of one or more quality keyword research tools, you can carve out a new niche that will be quite profitable for you.

The reason keyword research is such a useful way to carve out a new niche is because it allows you to start digging deeper into search data. Many people just scratch the surface of what keywords are available to target. They simply find the keyword in their industry with the most traffic and target it. While these types of keywords have a lot of search traffic, because they attract so many website owners, they are very competitive. Instead of focusing your efforts on saturated markets, you can blaze your own path. In 2007, Google said that 25% of the searches they received were brand new. While this statistic may have decreased over the last few years, it shows that people aren’t simply typing in one and two word search phrases. If you want to find an untapped opportunity, keyword research is the tool you want to use.

Many people underestimate the advantages of finding less competitive niches. When you enter an unsaturated niche, you don’t have to worry about competing with hundreds of website owners who are just as motivated as you to make money. Carving out a new niche also gives you the opportunity to become an authority on that subject. Being seen as an authority on a specific subject can be a very lucrative position. Best of all, carving out an untapped niche will allow you to achieve better results in a shorter amount of time.

In addition to the advantages of entering less competitive niches, there are also general benefits to targeting the long-tail. Long-tail traffic is more targeted than general organic traffic. While general searchers may have a wide range of intentions, it’s much easier to identity the specific motivations of long-tail searchers. Although there is less volume in the long-tail, the targeted nature of this traffic will allow you to make more conversions. You can also attract long-tail traffic and then funnel them to something more general that you want to sell.

Now that you know it’s possible to use keyword research to carve out a niche, you need to take action! Too many people never take action on what they learn. Once you find a niche you want to target, add content to your site. If the niche isn’t related to your current website, build a new site. If you decide to build a new site, register an exact match domain name if it’s available. This will give you an even bigger edge in your new niche. Write quality content for your site, start building backlinks and before you know it, you’ll be at the top of the niche you used keyword research to discover.

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Research Keywords for the Best SEO Terms

Building a website without doing keyword research is never a good idea. Although many people make the mistake of doing this, it always results in a website that receives very little traffic. You may already have a great looking website filled with amazing content. However, if you did no keyword research for your on-page or off-page SEO, your site isn’t going to generate money for you.

If you want to attract traffic to your website, keyword research is an essential component of SEO. However, before you begin researching keywords, you need to make an overall plan for your website. Too many people skip this very important step. You need to sit down and figure out why you want to target a specific market. You also need to understand how you are going to monetize the website you are building. Far too many people rely on AdSense to monetize their websites. While AdSense performs well in many markets, it doesn’t always make sense. For example, if you’re building a website about wedding dresses, does it really make sense to only monetize with AdSense? People are going to come to your website looking for wedding dresses to buy, so doesn’t it make more sense to monetize with a wedding dress affiliate program?

Once you’ve developed a clear plan for your website, you can begin looking into keywords. While high search volume is good, it’s not necessarily better. The reason is because highly targeted keywords with less traffic can actually provide higher conversions. Targeting keywords with lower or higher search volumes will really depend on your goals. If you’re trying to bring as many visitors as possible to your website, it makes sense to go for as much volume as possible. However, if you’re selling a product to a specific market, the lower volume but highly targeted keywords can be a goldmine for you.

As you are doing your SEO keyword research, you will also want to take into account the amount of competition for the markets you are exploring. It’s obviously nice to find areas that are less competitive. However, many people assume that a market that isn’t competitive is that way because it isn’t profitable. While this can be true, it’s not always the case. A market may be uncompetitive because it hasn’t been discovered by others. Additionally, it may simply be this way because others don’t have the same monetization methods as you.

As you begin finding the best SEO keywords to target, you need to execute on the information you’ve found. You should integrate these keywords into your website and build new content that interests readers but is also optimized for search engines. You also need to use the information you’ve obtained to start building a diverse, keyword rich backlink profile for your website. Finally, continually test and refine. You can always improve your website, so find what’s not working as well as it should be and test something new to see if it works better.

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