Building a website without doing keyword research is never a good idea. Although many people make the mistake of doing this, it always results in a website that receives very little traffic. You may already have a great looking website filled with amazing content. However, if you did no keyword research for your on-page or off-page SEO, your site isn’t going to generate money for you.
If you want to attract traffic to your website, keyword research is an essential component of SEO. However, before you begin researching keywords, you need to make an overall plan for your website. Too many people skip this very important step. You need to sit down and figure out why you want to target a specific market. You also need to understand how you are going to monetize the website you are building. Far too many people rely on AdSense to monetize their websites. While AdSense performs well in many markets, it doesn’t always make sense. For example, if you’re building a website about wedding dresses, does it really make sense to only monetize with AdSense? People are going to come to your website looking for wedding dresses to buy, so doesn’t it make more sense to monetize with a wedding dress affiliate program?
Once you’ve developed a clear plan for your website, you can begin looking into keywords. While high search volume is good, it’s not necessarily better. The reason is because highly targeted keywords with less traffic can actually provide higher conversions. Targeting keywords with lower or higher search volumes will really depend on your goals. If you’re trying to bring as many visitors as possible to your website, it makes sense to go for as much volume as possible. However, if you’re selling a product to a specific market, the lower volume but highly targeted keywords can be a goldmine for you.
As you are doing your SEO keyword research, you will also want to take into account the amount of competition for the markets you are exploring. It’s obviously nice to find areas that are less competitive. However, many people assume that a market that isn’t competitive is that way because it isn’t profitable. While this can be true, it’s not always the case. A market may be uncompetitive because it hasn’t been discovered by others. Additionally, it may simply be this way because others don’t have the same monetization methods as you.
As you begin finding the best SEO keywords to target, you need to execute on the information you’ve found. You should integrate these keywords into your website and build new content that interests readers but is also optimized for search engines. You also need to use the information you’ve obtained to start building a diverse, keyword rich backlink profile for your website. Finally, continually test and refine. You can always improve your website, so find what’s not working as well as it should be and test something new to see if it works better.