The Internet is commonly portrayed as a place where anyone can easily start a successful website for free. While it’s true that anyone can start a successful website, there are two myths that need to be dispelled. First, it’s not easy to start a successful website. Second, it’s not free. If you want to start a successful website, you are going to have to invest your time, money or both into the project. In most situations, people invest a combination of these two resources into their websites. When they begin building a website, many people mostly invest their time into the project. However, they eventually start to realize the value of their time. As a result, they begin paying for certain services so that they can use their time on what they’re best at doing. One service that many people choose to pay for is keyword research.