Use Keyword Research to Carve Out a Niche

Many new website owners think that they can only begin researching keywords once they have decided what market they want to target. However, keyword research is actually an excellent way to discover new markets. With the help of one or more quality keyword research tools, you can carve out a new niche that will be quite profitable for you.

The reason keyword research is such a useful way to carve out a new niche is because it allows you to start digging deeper into search data. Many people just scratch the surface of what keywords are available to target. They simply find the keyword in their industry with the most traffic and target it. While these types of keywords have a lot of search traffic, because they attract so many website owners, they are very competitive. Instead of focusing your efforts on saturated markets, you can blaze your own path. In 2007, Google said that 25% of the searches they received were brand new. While this statistic may have decreased over the last few years, it shows that people aren’t simply typing in one and two word search phrases. If you want to find an untapped opportunity, keyword research is the tool you want to use.

Many people underestimate the advantages of finding less competitive niches. When you enter an unsaturated niche, you don’t have to worry about competing with hundreds of website owners who are just as motivated as you to make money. Carving out a new niche also gives you the opportunity to become an authority on that subject. Being seen as an authority on a specific subject can be a very lucrative position. Best of all, carving out an untapped niche will allow you to achieve better results in a shorter amount of time.

In addition to the advantages of entering less competitive niches, there are also general benefits to targeting the long-tail. Long-tail traffic is more targeted than general organic traffic. While general searchers may have a wide range of intentions, it’s much easier to identity the specific motivations of long-tail searchers. Although there is less volume in the long-tail, the targeted nature of this traffic will allow you to make more conversions. You can also attract long-tail traffic and then funnel them to something more general that you want to sell.

Now that you know it’s possible to use keyword research to carve out a niche, you need to take action! Too many people never take action on what they learn. Once you find a niche you want to target, add content to your site. If the niche isn’t related to your current website, build a new site. If you decide to build a new site, register an exact match domain name if it’s available. This will give you an even bigger edge in your new niche. Write quality content for your site, start building backlinks and before you know it, you’ll be at the top of the niche you used keyword research to discover.

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BEST KEYWORD SOFTWARE

  • Keyword Country
  • Keyword Discovery
  • Keyword Elite
  • Keyword Spy
  • SEM Rush
  • Wordpot
  • Wordtracker
  • WordZE


Keyword Country Review


"Keyword Country is the most complete tool on the market. Whether you work with SEO, AdSense or PPC, it will get the job done. I started using it some months ago and I can say that I am set as far as keyword research goes." -Daniel Scocco of DailyBlogTips.com
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Keyword Discovery Review


"Keyword Discovery has quietly become the industry leader in keyword research tools. Their new premium database is an essential tool for search engine marketers, and I'm surprised they aren't charging any extra for it. I never advise any client or student on their keyword strategy without checking Keyword Discovery first." -Dan Thies of seoresearchlabs.com
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Keyword Elite Review


"I've played around with other keyword generators - played is the key word here - you know what I mean! With Keyword Elite I've been able to quickly gather keywords to launch new adword campaigns effortlessly. Traffic is up and sales are booming! Great job - one less time consuming task to deal with."
-Michael Hobach of realEstateSecrets.com
Keyword Elite Software Keyword Elite


Keyword Spy Review


"KeywordSpy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for result happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using KeywordSpy."
-Michael Ullman of improveyourinternetmarketing.com
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SEM Rush Keyword Software Review


"Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover."
-Tom Pick of webmarketcentral.blogspot.com
SEM Rush Keyword Software SEM Rush Software


Wordpot Keyword Tool Review


"Wordpot is the ultimate keyword finder, it is the Fastest and most efficient keyword analysis tool found on the Internet. With Wordpot.com, you can skillfully approach and target your customers in your search engine optimization efforts and pay per click search engine advertising." -Michael Jones Jr of reviewbest.net
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Wordtracker Keyword Tool Review


"If you are serious about search engine optimization, then Wordtracker is an essential investment, a must have resource for any search engine marketing professional. It combines both a respectable search term database with tools that make mining the information easy." -Danny Sullivan of searchengineland.com
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WordZE Keyword Tool Review


"WordZE is fit for any keyword rookie or keyword expert. It offers instant access to all the keyword data you need to research, optimize and strategize your keyword campaigns." -Craig Cahill of keywordworkshop.com
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