How Can Keyword Research Increase Traffic?

Keyword research is one of the most effective ways to increase traffic to your website. In fact, if you haven’t done keyword research for your website, there is a good chance that you are only receiving a small percentage of the total traffic that is interested in what you have to offer.

Keyword research is the best way to understand what keywords you should target. The reason is because it shows you exactly what people are typing into search engines. Although you may think you know what keywords people are using, keyword research will generally reveal a lot of keyword combinations that you never even considered. In addition to giving you insight into potential visitors, keyword research can also give you insight into your competitors. You can learn a lot about how they are attracting traffic to their website. With this kind of research, you will be able to formulate a better strategy for your SEO and other online marketing efforts.

One of the things you will learn by doing keyword research is the search volume for keywords. Search volume means the amount of people that are actually typing a keyword into a search engine. Depending on the tool, search volume can be shown for a daily or monthly basis. This insight is important because it can show you if people are actually searching for a specific keyword. In many cases, people may not be using the keywords that you think they’re using. Instead, they’re using different sets of keywords. Fortunately, keyword research means that you don’t have to guess. Instead of blindly making decisions, you will be able to target keywords that are actually worth your time.

Doing keyword research for your website can also help you produce more relevant content. By analyzing the keywords that people are using to search, you get a better understanding of what they are trying to find. Once you know what kind of information they want, you can create it for them. This will be beneficial in several ways. First, visitors will be happy with the content you give them. This will cause them to spend more time on your website. Additionally, because your content will give them what they want, they will be more likely to tell others about your website.

Researching keywords for your website will also make it possible for you to build better backlinks. Although volume is an important part of building backlinks, quality is also a crucial factor. Building higher quality backlinks to your website will help to improve your rankings. However, this isn’t the only benefit these links will have. Doing this research will help you learn about more relevant locations to place your links. And because you will know what your visitors want, when you do things like article submissions, you will be able to write content that is more attractive to them. These activities will increase traffic to your website by causing more people to actually click the links that are pointing to your website.


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  • Keyword Country
  • Keyword Discovery
  • Keyword Elite
  • Keyword Spy
  • SEM Rush
  • Wordpot
  • Wordtracker
  • WordZE

Keyword Country Review

"Keyword Country is the most complete tool on the market. Whether you work with SEO, AdSense or PPC, it will get the job done. I started using it some months ago and I can say that I am set as far as keyword research goes." -Daniel Scocco of
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Keyword Discovery Review

"Keyword Discovery has quietly become the industry leader in keyword research tools. Their new premium database is an essential tool for search engine marketers, and I'm surprised they aren't charging any extra for it. I never advise any client or student on their keyword strategy without checking Keyword Discovery first." -Dan Thies of
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Keyword Elite Review

"I've played around with other keyword generators - played is the key word here - you know what I mean! With Keyword Elite I've been able to quickly gather keywords to launch new adword campaigns effortlessly. Traffic is up and sales are booming! Great job - one less time consuming task to deal with."
-Michael Hobach of
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Keyword Spy Review

"KeywordSpy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for result happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using KeywordSpy."
-Michael Ullman of
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SEM Rush Keyword Software Review

"Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover."
-Tom Pick of
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Wordpot Keyword Tool Review

"Wordpot is the ultimate keyword finder, it is the Fastest and most efficient keyword analysis tool found on the Internet. With, you can skillfully approach and target your customers in your search engine optimization efforts and pay per click search engine advertising." -Michael Jones Jr of
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Wordtracker Keyword Tool Review

"If you are serious about search engine optimization, then Wordtracker is an essential investment, a must have resource for any search engine marketing professional. It combines both a respectable search term database with tools that make mining the information easy." -Danny Sullivan of
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WordZE Keyword Tool Review

"WordZE is fit for any keyword rookie or keyword expert. It offers instant access to all the keyword data you need to research, optimize and strategize your keyword campaigns." -Craig Cahill of
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