Many new website owners think that they can only begin researching keywords once they have decided what market they want to target. However, keyword research is actually an excellent way to discover new markets. With the help of one or more quality keyword research tools, you can carve out a new niche that will be quite profitable for you.
The reason keyword research is such a useful way to carve out a new niche is because it allows you to start digging deeper into search data. Many people just scratch the surface of what keywords are available to target. They simply find the keyword in their industry with the most traffic and target it. While these types of keywords have a lot of search traffic, because they attract so many website owners, they are very competitive. Instead of focusing your efforts on saturated markets, you can blaze your own path. In 2007, Google said that 25% of the searches they received were brand new. While this statistic may have decreased over the last few years, it shows that people aren’t simply typing in one and two word search phrases. If you want to find an untapped opportunity, keyword research is the tool you want to use.
Many people underestimate the advantages of finding less competitive niches. When you enter an unsaturated niche, you don’t have to worry about competing with hundreds of website owners who are just as motivated as you to make money. Carving out a new niche also gives you the opportunity to become an authority on that subject. Being seen as an authority on a specific subject can be a very lucrative position. Best of all, carving out an untapped niche will allow you to achieve better results in a shorter amount of time.
In addition to the advantages of entering less competitive niches, there are also general benefits to targeting the long-tail. Long-tail traffic is more targeted than general organic traffic. While general searchers may have a wide range of intentions, it’s much easier to identity the specific motivations of long-tail searchers. Although there is less volume in the long-tail, the targeted nature of this traffic will allow you to make more conversions. You can also attract long-tail traffic and then funnel them to something more general that you want to sell.
Now that you know it’s possible to use keyword research to carve out a niche, you need to take action! Too many people never take action on what they learn. Once you find a niche you want to target, add content to your site. If the niche isn’t related to your current website, build a new site. If you decide to build a new site, register an exact match domain name if it’s available. This will give you an even bigger edge in your new niche. Write quality content for your site, start building backlinks and before you know it, you’ll be at the top of the niche you used keyword research to discover.