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Use Keyword Research to Carve Out a Niche

Many new website owners think that they can only begin researching keywords once they have decided what market they want to target. However, keyword research is actually an excellent way to discover new markets. With the help of one or more quality keyword research tools, you can carve out a new niche that will be quite profitable for you.

The reason keyword research is such a useful way to carve out a new niche is because it allows you to start digging deeper into search data. Many people just scratch the surface of what keywords are available to target. They simply find the keyword in their industry with the most traffic and target it. While these types of keywords have a lot of search traffic, because they attract so many website owners, they are very competitive. Instead of focusing your efforts on saturated markets, you can blaze your own path. In 2007, Google said that 25% of the searches they received were brand new. While this statistic may have decreased over the last few years, it shows that people aren’t simply typing in one and two word search phrases. If you want to find an untapped opportunity, keyword research is the tool you want to use.

Many people underestimate the advantages of finding less competitive niches. When you enter an unsaturated niche, you don’t have to worry about competing with hundreds of website owners who are just as motivated as you to make money. Carving out a new niche also gives you the opportunity to become an authority on that subject. Being seen as an authority on a specific subject can be a very lucrative position. Best of all, carving out an untapped niche will allow you to achieve better results in a shorter amount of time.

In addition to the advantages of entering less competitive niches, there are also general benefits to targeting the long-tail. Long-tail traffic is more targeted than general organic traffic. While general searchers may have a wide range of intentions, it’s much easier to identity the specific motivations of long-tail searchers. Although there is less volume in the long-tail, the targeted nature of this traffic will allow you to make more conversions. You can also attract long-tail traffic and then funnel them to something more general that you want to sell.

Now that you know it’s possible to use keyword research to carve out a niche, you need to take action! Too many people never take action on what they learn. Once you find a niche you want to target, add content to your site. If the niche isn’t related to your current website, build a new site. If you decide to build a new site, register an exact match domain name if it’s available. This will give you an even bigger edge in your new niche. Write quality content for your site, start building backlinks and before you know it, you’ll be at the top of the niche you used keyword research to discover.


Research Keywords for the Best SEO Terms

Building a website without doing keyword research is never a good idea. Although many people make the mistake of doing this, it always results in a website that receives very little traffic. You may already have a great looking website filled with amazing content. However, if you did no keyword research for your on-page or off-page SEO, your site isn’t going to generate money for you.

If you want to attract traffic to your website, keyword research is an essential component of SEO. However, before you begin researching keywords, you need to make an overall plan for your website. Too many people skip this very important step. You need to sit down and figure out why you want to target a specific market. You also need to understand how you are going to monetize the website you are building. Far too many people rely on AdSense to monetize their websites. While AdSense performs well in many markets, it doesn’t always make sense. For example, if you’re building a website about wedding dresses, does it really make sense to only monetize with AdSense? People are going to come to your website looking for wedding dresses to buy, so doesn’t it make more sense to monetize with a wedding dress affiliate program?

Once you’ve developed a clear plan for your website, you can begin looking into keywords. While high search volume is good, it’s not necessarily better. The reason is because highly targeted keywords with less traffic can actually provide higher conversions. Targeting keywords with lower or higher search volumes will really depend on your goals. If you’re trying to bring as many visitors as possible to your website, it makes sense to go for as much volume as possible. However, if you’re selling a product to a specific market, the lower volume but highly targeted keywords can be a goldmine for you.

As you are doing your SEO keyword research, you will also want to take into account the amount of competition for the markets you are exploring. It’s obviously nice to find areas that are less competitive. However, many people assume that a market that isn’t competitive is that way because it isn’t profitable. While this can be true, it’s not always the case. A market may be uncompetitive because it hasn’t been discovered by others. Additionally, it may simply be this way because others don’t have the same monetization methods as you.

As you begin finding the best SEO keywords to target, you need to execute on the information you’ve found. You should integrate these keywords into your website and build new content that interests readers but is also optimized for search engines. You also need to use the information you’ve obtained to start building a diverse, keyword rich backlink profile for your website. Finally, continually test and refine. You can always improve your website, so find what’s not working as well as it should be and test something new to see if it works better.


Power of Keywords in Search Engine Results

Although search engines have come a long way over the past decade, keywords are still the core of search engines. Search engines may tweak their algorithm and offer more features, but for the foreseeable future, the majority of what they do is going to continue to revolve around keywords. If you own a website and want to attract visitors, you need to understand how search engines use keywords in their search results.

The reason that keywords are the core of search engines is because keywords are what people type in when they are looking for something. Let’s say two people are interested in dogs. The first person simply wants to learn more about different kinds of of dogs. As a result, he types “dog breeds” into a search engine. The second person has a more specific goal. He’s thinking about buying his girlfriend a puppy for her birthday. As a result, he types “golden retriever puppies” into a search engine. While both of these people are interested in dogs, they have very different goals. As a result of the keywords they typed, a search engine is able to see that they are looking for different things. The search engine is then able to deliver different results that are relevant to what each person wants.

Because search engines rely so heavily on keywords, doing keyword research for your website is a necessity. Researching keywords will give you a lot of valuable information. First, you will be able to learn more about your competition. Not only can you find out how much competition you have, but you can also learn about how they have achieved their ranking. Thorough research can also help you find related keywords. Many people don’t realize how many valuable keywords they aren’t targeting until they start doing research. And because keyword research allows you to look at the big picture, you’ll be able to develop a more effective overall strategy for making your website succeed.

As you start finding keywords you want to target, it’s important to begin building backlinks. Without backlinks, your website is not going to rank well for any worthwhile keywords. As you are building backlinks, use the keywords you’ve discovered as their anchor text. Just be sure to use a diverse mix of the keywords you’ve discovered for your backlinks. While targeted anchor text can greatly improve your rankings, too many backlinks without any diversity can cause your search engine rankings to be penalized.

You can also improve your site by incorporating the keywords you find into your site’s title tag and meta description. Not only can this improve your rankings, but it can actually increase the number of people who click through to your site when they see it listed on a page of search results. To achieve this increase, you need to write a title and description that are not only optimized, but also give people a reason to click through to your website. Remember that you can always test different options to see what works best!


Keyword Research is Vital to Successful SEO

In order to be successful at SEO, you need to understand how to do quality keyword research. Anyone who is good at SEO understands that keyword research is not a one time task. Instead, it’s an ongoing process that can yield incredible results for your website.

Many website owners who are unfamiliar with keyword research assume that it simply involves quickly finding out whether or not people are searching for a specific keyword. While keyword research can give you insight into how many people are searching for a keyword, quality keyword research goes much deeper than this single factor. One of the most important aspects of good keyword research is discovering and targeting a wide range of keywords. Because of the amount of people who conduct searches on a daily basis, it makes sense that they aren’t all using the exact same keywords to search. Because so many different search terms are used to find the same thing, you can give your website a big advantage by broadening the scope of the keywords you target. Keyword research can also help you with your competitive analysis. Understanding your competitors will help you outrank them. Your keyword research can also lay the foundation for your plan of action.

Part of your plan of action should be on-page SEO. Optimizing your website and its content will help you rank for your desired keywords. You should use your keyword research to help optimize the titles of your pages. Not only can optimized titles improve your rankings, but because your title is the headline for your website when it shows up in search results, it can also attract more clicks from searchers. The same goes for your meta descriptions. Your keyword research can also help you optimize your website’s sales copy and articles. Good keyword research can help you understand the kind of content people want to read on your website.

Your plan of action should also include building backlinks to your website. The keywords you discover should be used as the anchor text for the links you build. Quality backlinks are the key to improving your search engine rankings. By doing ample keyword research, you will have a wide range of keywords to use in your backlinks. This will help you rank for a wider range of searches and attract more traffic to your website.

There’s no denying the fact that quality keyword research takes time. Depending on the tools you use, it can also require money. However, there’s also no denying the fact that this type of keyword research will save you time and money in the long run. The reason is because your keyword research will allow you to create a solid plan of action. With this plan of action, you will be able to avoid mistakes that waste your time, money or both of these important resources. If you want to have a successful website, you can’t afford not to do keyword research.


Why Pay for Professional Keyword Research?

It’s true that anyone can do keyword research. In fact, there are enough tools available online that anyone can do keyword research for free. However, this doesn’t mean that anyone can do quality keyword research. Many people think that keyword research simply means typing a keyword into a free tool and seeing what the tool spits out. Unfortunately, this isn’t actual keyword research. Not only is it not going to be beneficial to a website, but it can actually cause problems. If you want high quality keyword research, it’s worth paying a professional to do it for you.

Paying for professional keyword research will save you a lot of time. Like any skill, it takes time and practice to learn how to do keyword research. If you’ve never done any extensive keyword research before, it’s going to take quite a bit of time for you just to learn what you should be doing. On top of that, you have to spend time doing the research for your actual project. And because there is so much data involved in keyword research, it takes time to compile and sort all of the information into a meaningful order. By paying for professional keyword research, you can skip all of these time consuming tasks. Instead of sinking your time into keyword research, you will be able to devote your time to your strengths.

Professional keyword research will allow you to avoid mistakes. There are a lot of common mistakes made by people who are new to keyword research. For example, many people use Google’s AdWords Keyword Tool to research keywords. However, because they don’t know what settings they need to change, they end up with search volume totals that are not accurate. As a result, they base their entire marketing plan around a handful of keywords, only to discover down the road that there is not nearly as much search volume as they thought. Professional research will keep you from wasting your time or money on foolish pursuits.

Keyword research done by a professional will provide you with a good ROI. When you receive a professional keyword report, you will be able to take action right away. Not only will you be able to optimize your website, but you will also be able to start building backlinks. Because it allows you to take immediate action, paying for quality keyword research is money well spent.

Another benefit of professional keyword research is that you get to choose how much research you want to receive. If you are just getting started, you can opt to just receive the basics. This will you allow you to focus on building the base of your website and avoid being overwhelmed by too much information. If you have a website and are ready to expand, you can choose to receive professional keyword research that digs deeply into your target market. You can even opt for professional keyword research that you will be able to use as part of an advanced SEO strategy.